Friday, December 31, 2010

How to get Your Business on Google Maps

What do you understand by Google Maps?

With the global trend, over one million visitors are searching Google Maps for one service or particular information daily. Having your business listed for free now make things easy for them to locate your business address, pictures and videos of your store or office and other local information they might required without stress.

How do you get your business on Google Maps?

1. You simply login in www.google.com/local/add
2. After login, you start to enter all your business contact including location information like, name, address, city, State/Province, Country and your Zip Code.And just after this, simply click continue, then include your phone, fax and mobile phone number, your email and site information.
3. The next page is where you enter a brief description of all about your business, the type of payments you accept, and more importantly your business operating hours. Also, remember to select up to five categories that you know best describes your business.
4. Immediately you entered all the required information, you have an option to select your verification method for your business listing account to be activated.

What are the advantages of getting your business listed on Google Maps?

Because people are searching for products and services around a particular location, having your business listed makes it easier for them to locate your business on the maps which means more targeted leads will be visiting your store or office for business transaction, and that alone could sky rocket your sales. Again, Google allow you to add tag to your Google places listing and with that you can control information that you want your clients to see. By adding tags, you can show coupon for your new clients, a video or picture of your store or office. With the increasing number of people using smart phones to find local places, it's very crucial for businesses either small, medium or big to be listed on the maps.

Finally, once listed wisely make use of the local business dashboard which is a free tool provided by Google to monitor information provided on how visitors are finding and using your local listing in Google maps as well as in Search Engines.

Sunday, December 26, 2010

How to get Free Online Advertising for Small Business

Every small business surely needs free online advertising which can help drive traffic to your website, especially when your budget is very tight. Most of the small businesses failed simply because they have no online presence, they forgot that with online presence one has the potential of reaching out to over one million customers.

Search Engine Optimization (SEO): If your business website is well optimized enough, you stand the chance of gaining free targeted visitors to your site through search engines each time surfers are searching with your keywords. The vodoo is you try as much as possible so that it can show up on the first page of search results. This alone will drive tons of targeted visitors to your website and build your database which eventually turns to more sales depending on the nature of your business.

Article Marketing: This is a proven and the most effective way to get tons of targeted visitors to your site with little effort. Simply do this by writing articles related to your business or products, which are then submitted to the best article directories. If you are not a good writer, why not hire a writer to do the writing for you, just give him or her how you want the article and the niche you have interest on. Note that not only the one way backlink gained, but will also drive traffic to your business site through the link in article resource box.

Online Press Releases: Whenever your company has a new product, take time to write a newsletter or press releases on the products or services. To promote your business with this free method, give your press release or newsletter an attention grabbing headline so that your visitors will be forced to click the link to your business website.

Friday, December 24, 2010

Free Ezine Advertising Ideas

Free Ezine Advertising is the most valuable marketing strategy every business either small or big needs to include in their marketing plan. A very good marketing idea highly needed by business owners to draw huge number of targeted leads if one could post as much as possible to ezines, although it's time consuming but if done the right way be sure you will reach out to more targeted prospects than before, which is a great success to your business profits maximization.

For those starting new business, put ezine advertising first in your marketing plan because it is much easier to get your targeted prospects fast. Again. you can easily test the effectiveness of those ads of yours and at the same time you can examine your investment returns if it is profitable or not.

Advertising in an ezine, firstly, it is very crucial to know the type of subscribers they are targeting, kind of content and the number of ads per ezine. And since we have alot of ezine available today on the net, it is very important to target those ones that are related to your niche which will bring more targeted visitors to your site. Most of these ezines do allow just 5 to 7 lines of text having 65 characters on each line for an ad, so why not try to keep your ads rather short. Always try to have interest with your ads and once you are able to capture a lead, quickly and smartly do the selling by using your ads to direct subcribers to your website as much as possible.

Finally, remember to track your ezine ads, so as to know which ones are bringing the traffic to your site and which of the ezine ads is working for your site. The best time to learn about free ezine advertising is before you're in the thick of things.